Agile experimentation and audience development
A global B2B digital media company specialising in publishing and information sought to enhance brand awareness and drive subscription growth for three of its brands on LinkedIn and Meta platforms.
Publishing and Events
The Challenge
We were challenged to create and execute a successful campaign that would elevate brand recognition and bolster subscriptions.
The Solution
We identified thought-leadership content as a key driver for lead acquisition, along with influencer engagement within each brand’s vertical. To drive subscriptions for the three brands, our team implemented a 16-week campaign with 23 ad campaigns, each highlighting a unique topic and presented on a gated page to drive subscriptions.
The Results
Our tailored approach to paid media marketing delivered significant impact by increasing brand awareness and subscriptions for the three brands. A test-and-learn approach enabled us to collect valuable data insights, which informed campaign optimisation efforts to deliver results.
Key Statistics
Impressions
1,490,724 impressions
resulting in 273 leads
ROI
213% ROI
based on the commercial value of acquired subscribers
Clicks
1030% increase
in clicks YOY on one of the brands’ LinkedIn pages
An Inside View
It has been a pleasure to work with the team at Talan (formerly Bright). The outputs generated and performance we’ve seen is incredible. They’ve helped share their expertise and knowledge whilst injecting audience development and agile ways of working to upskill our existing marketing team.
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