An automotive leader equips its dealerships with an advisory assistant

Challenges

When the company turned to Talan’s experts, its objective was to better support dealerships in their advisory role by simplifying access to information on available options and clarifying the specific features of electric vehicle models. The goal was to help sales teams respond more effectively to customer expectations and provide more accurate guidance to customers interested in electric vehicles.

Solution

The solution implemented by Talan’s teams is an AI-powered assistant trained using all of the brand’s marketing circulars distributed to dealerships.

These circulars provide dealerships with information regarding any updates related to vehicle models, including available options, pricing changes, and the addition or removal of digital features. By centralizing and structuring this information within a generative AI assistant, dealerships can access reliable and up-to-date information instantly, simplifying the advisory process for sales teams.

Benefits

Thanks to our Generative AI support, our client’s dealerships were able to accelerate the upskilling of their teams on electric vehicle models, ensuring a stronger understanding of key information.

The spread of inaccurate information was significantly reduced, enabling more reliable and transparent communication with customers. In parallel, the implementation of new processes streamlined and accelerated the communication of new offers, ensuring optimal responsiveness to evolving market expectations.